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Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin, & Patrick Regner. (2017a). Fundamentals of Strategy (4th Edition). Pearson.
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Kim, W.C., & Mauborgne, R. (n.d.). Blue ocean strategy. California Management Review, 80(6), 76–85. https://info.psu.edu.sa/psu/fnm/ymelhem/blue%20ocean%20str.v2.pdf
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Rafael Ramirez et al. (n.d.-b). Using Scenario Planning to Reshape Strategy: Rather than trying to predict ...: EBSCOhost. http://web.b.ebscohost.com.ezproxy.library.qmul.ac.uk/ehost/detail/detail?vid=2&sid=e5e5abcb-7b83-45eb-8bdd-9d928cdaa5fd%40sessionmgr4009&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=123990530&db=bth
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