This module provides students with an advanced overview of both qualitative and quantitative research methods in sociolinguistics. Covering all aspects of data collection and analysis, students will learn how to devise appropriate research hypotheses; collect data for subsequent quantitative and qualitative scrutiny; and perform a variety of analytical techniques most commonly used in the humanities and social sciences (including narrative analysis, discourse analysis, conversation analysis, analyses of variance, multiple regression and various non-parametric tests). Methods covered include observation, interview, surveys, questionnaires and corpus-based techniques. Students will also learn how to effectively summarize and present findings to both specialist and non-specialist audiences.

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