This module provides an overview of Ethnography of Communication, a theoretical and methodological approach to analyzing and understanding communicative patterns and language use in social and cultural contexts. The focus on primary literature includes the seminal figures who established the approach (e.g., Hymes, Gumperz), developed the framework (Baumann, Briggs, Ervin-Tripp, Philipps), and who continue to advance it today (Duranti, Goodwin, Hill, Rampton). Applying ethnographic insights and methodologies to fieldwork activities and projects in the local community will instill understanding of the broad range of practices that constitute doing ethnography as well as illustrate the points raised in the literature.

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