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Getting intellectual property rights is relatively easy. It's what you do with them that's difficult. And since 80% or more of a business's value is made up of IP (sometimes called 'Intellectual Assets'), understanding how a business, a research charity or a university puts its IP to profitable use is fundamental to understanding how modern commercial life works. This module, which is unique in UK universities, is focused on how IP is created, owned and commercialised (or "monetised""). It is taught by a practising lawyer with extensive experience in all aspects of IP. Guest speakers with front-line experience of IP commercialisation are a key part of this module, allowing students to understand how commercial transactions take place in real life."

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