Browse Hierarchy EMS774P: Business Strategy and Technology Entrepreneurship

For students who aspire to become industry leaders and entrepreneurs in the digitalisation era, this module offers knowledge on interpreting the phenomenon of digitalisation and the digital economy in terms of technology, regulation, and the consumer adoption process. It also provides insights on analysing rapidly evolving digital businesses and developing successful strategies for traditional businesses seeking to transform digitally. Specifically, this module allows students to develop a deep understanding of the specific strategies and underlying objectives of highly successful digital companies.