Browse Hierarchy ECOM152: Applied Asset Pricing

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This course is designed to teach students how to price products and services providing a framework for understanding pricing strategies and tactics. This course has an additional focus on pricing dynamics and reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. Topics covered include economic value analysis, price elasticities, price optimisation, pricing complementary products, pricing in platform markets and anticipating competitive price responses.

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