Browse Hierarchy ECN239: Managerial Strategy

This module provides an overview of managerial strategy from the perspective of microeconomic principles, with emphasis placed both on conceptual understanding and on application to real-world problems faced by managers. Topics to be covered may include: the boundaries of the firm, specialisation and diversification, economies of scale and scope, the learning curve, make-or-buy decisions, market and industry analysis, pricing decisions, entry and exit decisions, strategic commitment, sources of competitive advantage, five-forces analysis, incentives in organisations, human resource management, performance measurement, and corporate culture.