The module provides principles and techniques of interactive media design and production using conventional media processing tools. It covers the following topics: elements of cognitive psychology, visual perception, human factors in multimedia design, design principles and design process, animation and interactivity, colour perception, use of the media, usability and heuristic evaluation, image formats, digital and web video, principles of video interaction. JavaScript, HTML5 and/or Adobe Flash or Edge Animate are also used to produce interactive multimedia content in the labs via mini-projects.

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