This module proposes to look into various business functions and strategies for successfully developing and managing the IoT products for the market. It will cover: The IoT Technology defined from a Value perspective and Creating and Monetizing Value with IoT; Management theories and models in context with IoT business; Marketing concepts and the Changing Customer Relationship; The Industry and the Changes coming; IoT Competition & Competitive advantages; The Outcome Economy; The IoT Company - department by department; Defining the IoT Product development requirements in terms of the Software-defined product and the Hardware-defined Product; The Network Fabric and the External systems including the Other IoT Products; IoT Cyber security & Risk management and the Future of IoT Products.

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