Browse Hierarchy EBU5606: Product Development and Marketing

This is an introductory module in New Product Development with focus on Marketing. During this module, student will have the opportunity to: a) define the concept of innovation within the context of new product development, b) learn how to analyse the customer needs and measure the market potential for a new technology or product, c) translate these needs into technical product features, d) set the right price and select the best distribution channel, e) define a promotion strategy for launching a new product in the market place, f) act as entrepreneur planning the start-up of a new business (entrepreneurship) in areas like telecommunications and ecommerce.