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The emphasis is on European trade-mark law and, the relevant legal instruments and the extensive jurisprudence developped by the CJEU in that regard, with particular emphasis on the manner in which the latter is applied by UK courts. Trade-mark law has become an important driver of the economy, while brand loyalty, commercial reputation and goodwill are some of the most important assets a commercial entity might posses. These aspects will be covered in depth in relation to the trade-marks jurisprudence in Europe. Moreover, with the looming UK departure form the EU, the interplay between EU and UK trade-mark will be explored as it is of utmost importance to lawyers involved in pan-European transactions and litigation.

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