Browse Hierarchy BUSM268: Capstone Project in Marketing

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The Capstone Project in Marketing is an intensive, 30-credit module designed to provide postgraduate students with hands-on experience in real-world marketing projects. Partnering with industry clients, students will apply their academic knowledge to develop and implement strategic marketing solutions, addressing actual marketing challenges. This module fosters skills in strategic planning, critical analysis, and professional communication, enabling students to showcase their expertise and strengthen their career readiness in a dynamic, client-focused environment.

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