Browse Hierarchy BUSM267: Fashion and Luxury Marketing

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This module offers an in-depth exploration of fashion and luxury marketing and retailing, focusing on contemporary practices, trends, and challenges within the industry. Students will examine the intersection of fashion and luxury with marketing, delving into consumer behavior, sustainability, and digital retail strategies. Insights into retail management for fashion and luxury businesses will also be a key focus. Critical analysis and strategic decision-making will be integral components of this module. Over the course of four weeks, students will engage with these topics through a combination of lectures and seminars, fostering a comprehensive understanding of the dynamic landscape of fashion and luxury marketing.

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