Browse Hierarchy BUSM214: Sustainability Marketing, Ethics and CSR

This module is designed to expose students to the latest advancements in sustainability issues and research in the marketing discipline. The module will cover the roots of sustainability marketing as a field of research, and introduce the range of research on sustainability, from the theoretical to the empirical, and from the classic to the current. The core of this module will be boosting students¿ ability to integrate sustainability into the theory and practice of marketing. Readings in each session incorporate theoretical and empirical studies, giving students an opportunity to explore different ways of pursuing answers to current sustainability, CSR and ethical challenges.