Browse Hierarchy BUSM210: Brand Storytelling in the Digital Age

Back to LS-BUSM-BUSM: School of Business and Management
In this course, students will learn the art and science of storytelling as a strategic and tactical language of brand communication to break the information clutter and inform, connect, inspire, persuade and engage the consumers. Storytelling in the digital age fosters brand-consumer conversation, co-creating deeper symbolic meaning and brand tribes.

Sorry, there are no lists here yet. You could try:

  • Clicking My Lists from the menu. Your course enrolled lists are stored here.
  • Searching for the list using the form below:

Lists linked to Brand Storytelling in the Digital Age

There are currently no lists linked to this Module.