Browse Hierarchy BUSM207: Networked and Influencer Marketing
This module examines networked and influencer marketing with the aim of understanding and applying key conceptual ideas to the platformed economy. These include the idea of celebrity endorsements, social influence and social capital as these transpire onto the platform economics.
Lists linked to Networked and Influencer Marketing
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BUSM207 | 2025-2026 Academic Year | 23/04/2025 14:38:38 |