This module interrogates the economic, social and cultural opportunities presented by the digital and platformed economy and its affordances of big data. In specific terms it provides an overview of the opportunities, risks and ethical challenges of such an economy for organizations, marketers, societies and humanity.

Lists linked to Digital Economy, Big Data and Platformization

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BUSM205 Digital Economy, Big Data, Platformization 2023-2024 Academic Year 14/07/2023 16:48:40