Browse Hierarchy BUSM147: Strategic Analysis

This module will explore various theoretical approaches used to explain what markets managers choose to compete within, why and how. We will begin by examining the "traditional" competitive positioning and resource-based views, and critically evaluate these analytical approaches and their appropriateness in an increasingly networked, globalised, digitised and fluid competitive environment. The module will then provide an overview of the emerging literature on the application and use of big data and data analytics within organisations.