Browse Hierarchy BUSM137: Introduction to Marketing Management

Back to LS-BUSM-BUSM: School of Business and Management
This module provides an outlook on marketing as a sub-discipline of management studies. It offers students (MSc in Management and Management and Organisational Innovation) a theoretical foundation of marketing concepts (e.g., consumer behaviour, pricing, product management, branding) and different ways that these concepts can be integrated within the broader field of management. Special emphasis is given to understanding practical implications of marketing and consumer behaviour theories.

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