Browse Hierarchy BUSM134: Entrepreneurship

This module integrates the theory and practice of innovation and entrepreneurship. The module draws together the learning from several functional areas that students will have already covered in the past - marketing, strategy, finance, law etc. - and place these within the larger context of innovation and entrepreneurship. While we will discuss many tools, models, and frameworks that can assist innovation and entrepreneurship processes, a core focus within the course is to critically analyse and apply these ideas.