Browse Hierarchy BUSM114: International Business Analysis

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International Business is about business or firms engaging in intercontinental (cross-border) economic activities and trading transactions and/or the activity of doing business abroad. In this module students would be expected to understand the nature of international business and key analytical techniques for the operation of a business in a global setting. This module will involve developing a critical understanding of the key techniques that can be employed to support the allocation of corporate resources within an international sphere of operation.

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