Browse Hierarchy BUSM098: Research Methods for Marketing

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This module will give you a basic introduction to research methods for marketing, starting with problem definition and question formulation, continuing onto selecting and designing appropriate research methodology and collecting data in various marketing circumstances, and finishing with essential data analysis with modern tools, and interpretation of that data. Finally, we will also work on essential tools for putting all of this together: how to communicate these ideas and findings to a broad audience in the form of a research report and oral presentation.

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