Browse Hierarchy BUSM095: Social and Political Marketing

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This course is a critical review of the application of marketing for social and political purposes. It charts a progress from moderate and admissible practices to the application of marketing in the most extreme causes imaginable; some would even say the use of the term marketing was illegitimate, that we are dealing in fact with propaganda. Essentially then our concern is with the usage and abusage of marketing to change our world, for better or worse.

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