Browse Hierarchy BUSM094: Introduction to Marketing Theory and Concepts

Back to LS-BUSM-BUSM: School of Business and Management
This module gives an advanced outlook on marketing as a field of inquiry. It is providing students on the MSc in Marketing with a theoretical foundation of theories and concepts of marketing, which allows them in their subsequent studies to understand and situate more specialised aspects of marketing (e.g. consumer behaviour, brand management, or business relationships and networks). Special emphasis is given to understanding current academic debates in the field. This means students are expected to read articles in leading marketing journals.

Sorry, there are no lists here yet. You could try:

  • Clicking My Lists from the menu. Your course enrolled lists are stored here.
  • Searching for the list using the form below:

Lists linked to Introduction to Marketing Theory and Concepts

There are currently no lists linked to this Module.