BUSM086 explores theoretical approaches explaining what markets managers choose to compete within, why and how. `Traditional¿ competitive positioning, resource-based views are critically evaluated for their appropriateness in an increasingly networked, globalised, digitised and fluid environment. Contemporary approaches to strategic management, such as the importance of strategy process, business ecosystems, behavioural approaches and time/timing are analysed. From a variety of organisational contexts, we assess the extent to which firm strategy models may be applied to public sector/voluntary/entrepreneurial types of organisations and firms.

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