Browse Hierarchy BUSM084: New Product Development and Business Ecosystems

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Innovation is an essential drive of a firm's competitiveness. The module New Product Development and Business Ecosystems enables students to analyse innovation processes within complex ecosystems, from the definition of a new product concept to the involvement of suppliers, partners and end-users in developing new product/process architectures. Students will analyse the organisational implications and challenges deriving from the involvement of partners, supplier and end-users in new product development, through a blend of theoretical and case study based approaches.

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