Browse Hierarchy BUSM026: Brand Management
This module takes a critical approach to Brand Management, reviewing key concepts through case studies. In so doing, it approaches the field of branding through global and comparative perspectives while interrograting key concepts through intercultural vantage points.
Lists linked to Brand Management
| Title Sort by title | Year | Last updated Sort by last updated |
|---|---|---|
| BUSM026 Brand Management 2023-24 | 2024-2025 Academic Year | 14/01/2025 13:55:03 |