Browse Hierarchy BUS4024U: Marketing Principles and AI Applications

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This module introduces you to the fundamental principles of marketing and explores how Artificial Intelligence (AI) is transforming marketing practice. You will examine core marketing concepts such as segmentation, targeting, the marketing mix, and market research, while also gaining awareness of AI tools and trends used in industry, including generative AI. Through a combination of theory and applied tasks, you will develop practical skills for contemporary marketing environments.

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