Browse Hierarchy BUS4007U: Consumer Psychology and Responsible Consumption

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This module explores the psychological drivers of consumer behaviour and their application in developing innovative, responsible, and sustainable marketing strategies. You will examine how insights into perception, motivation, and decision-making inform product and innovation management, alongside approaches to ethical and sustainable consumption. Through applied activities and case studies, you will learn how to design and promote products that align with both consumer needs and principles of responsible consumption.

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