Browse Hierarchy BUS359: Contemporary Strategic Analysis

BUS359 focuses on the organisation as a whole rather than the perspective of a single function taking the perspective of those people responsible for long-term organisational health, not just part of it. We explore models and frameworks used by management teams and apply them in a variety of industrial settings paying particular attention to a critical awareness of the strengths and weakness of these analytical and conceptual tools. The aim is to develop the ability to use these skills in different contexts.