Browse Hierarchy BUS335: Business to Business and Relationship Marketing

Back to LS-BUSM-BUSM: School of Business and Management
BUS335 is a compulsory module for students on the BSc Marketing and Management and is not available to students on other programmes. The module continues to develop students' knowledge and understanding of marketing theory and practice, but specifically those that relate to organisationals rather than consumers. Three themes are considered: organisational buying, industrial services and relationship marketing. By the end of the module, students will be able to work with all three themes and analyse problems using material from all three themes.

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