Browse Hierarchy BUS321: Business and Social Approaches to Social Media - Opportunities and Issues

This module `Business and Social Approaches to Social Media (SM) -Opportunities and Challenges' examines social media as a platform for social and commercial activities analysing the opportunities and challenges it presents for organisations, marketers, societies and humanity. It seeks to advance the understanding of SM as part of a wider economy where labour, markets and regulatory practises are shifting constantly with convergent technologies. In so doing, it aims to deconstruct the wider economic, social, legal and ethical implications for society.