This is a core module for all students enrolled on the BSc Accounting undergraduate programme and counts as an exemption against an ICAEW exam module at professional level, the pass mark is 50%. On completion of this module, students will be able to identify and analyses the consequences of an organisation¿s current strategic direction including objectives, market position and technology developments. Students will be able to use data to evaluate the likely consequences of strategic choices and technology developments and recommend strategies to meet the objectives of an organisation. To be able to recommend appropriate methods for an organisation to implement and monitor strategies including responses to technology developments and demonstrate how data can be used subsequently to measure and monitor strategic performance. This module receives a professional exemption from the ICAEW and students will be expected to apply professional skepticism and critical thinking when making decisions.

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