The module will provide an overview of contemporary approaches to working with and interpreting data in business and management research. Students will further their competence in descriptive statistics and inference, followed by practical applications on applying data models and communicating the results. The module will then discuss different types of data before advancing on more contemporary issues of data applications and their novel sources (e.g. open datasets, application programming interfaces). Emphasis will be placed on the use of statistical software with practical examples and interpretation of results.

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BUS267 Working with Business Data 2023-2024 Academic Year 14/07/2023 17:25:43