Browse Hierarchy BUS240: Services Marketing

Back to LS-BUSM-BUSM: School of Business and Management
The services sector accounts for over three-quarters of GDP and employment in many economies. In light of the growing importance of services in local and global economies, it becomes crucial to study and understand the functionality of service offerings. This module will explore the distinctive characteristics of services and explain how these characteristics affect the marketing approaches used by firms - including challenges involved in controlling service quality, managing customer experience, and synchronising demand and supply.

Sorry, there are no lists here yet. You could try:

  • Clicking My Lists from the menu. Your course enrolled lists are stored here.
  • Searching for the list using the form below:

Lists linked to Services Marketing

There are currently no lists linked to this Module.