Browse Hierarchy BUS226: Strategic Marketing

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This module gives an overview over strategic marketing issues. Strategic marketing includes activities of firms that deal with the analysis of the corporate situation and the formulation and implementation of market-oriented strategies and programmes. The module provides a systematic approach that focuses on real-world applications to enable students to relate theoretical insights to marketing strategy, improve the ability to analyse business cases, and to prepare students for the possible pursuit of a career in marketing and/or a master in marketing/management.

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