Browse Hierarchy BUS213: Advertising

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This module explores advertising as an evolving category of social communication within a convergent media landscape. A strategic managerial perspective is taken to generate insight into the development of advertising and the roles and processes so entailed. The consumer perspective is also considered in the light of advertising¿s role as a vehicle for cultural meaning. Media consumption issues are also important to consider given the rapid growth in expenditure on digital (especially mobile) advertising communication. The module takes a multi-disciplinary approach drawing on socio-cultural, psychological and anthropological perspectives.

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