Browse Hierarchy BUS208: Microeconomics for Managers

Microeconomics in problems confronting general managers is explored focusing on markets, prices and market structure in two different situations: a) generally competitive large impersonal anonymous markets, and b) markets which identities matter. Large firms in which the identities of competitors, suppliers, and sometimes customers matter, and more personal economic relations such as that between employer and customer in which identities always matter, are discussed. Analysis of markets in which identities matter involves a focus on topics such as information, reciprocity, credibility, reputation and transactions costs.