Browse Hierarchy BUS171: Influencer Marketing and AI Trends

This module explores the dynamic intersections of influencer marketing and artificial intelligence (AI), equipping students with the insights and skills to navigate these critical aspects of modern marketing. Through this module, students will gain an in-depth understanding of influencer culture within both traditional and digital marketing landscapes. Key topics include the role of influencers in digital marketing, strategies for brand-influencer partnerships, online community building, and content creation that resonates across platforms. Students will analyze various types of creative and strategic content, developing the skills to create impactful marketing campaigns. Alongside influencer marketing, this module introduces students to the fundamentals of AI and its transformative applications in marketing and business. Students will explore how AI technologies drive innovation by optimizing business operations, enhancing marketing effectiveness, and enabling highly personalized content. The module offers a balance of theoretical insights and practical applications, preparing students to understand and leverage AI tools to address real-world marketing challenges and stay at the forefront of a rapidly evolving industry. By the end of this module, students will have a well-rounded perspective on the opportunities and challenges presented by influencer marketing and AI, gaining the skills necessary to create innovative, responsible, and data-driven marketing strategies.