Browse Hierarchy BUS159: Fundamentals of Quantitative Research Methods and Data Analytics

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The module will provide an overview of quantitative methods in management research and international business. Following a revision of descriptive statistics, probability and inference, the focus will be on fitting models, synthesising and communicating the results. The module will introduce students to a range of modern quantitative methods to deal with different types of data applications relevant to international business. Emphasis will be placed on the use of statistical software such as R, with practical examples and interpretation of results.

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