Browse Hierarchy BUS101: Introduction to Marketing and Communications

Back to LS-BUSM-BUSM: School of Business and Management
This module provides an outlook on marketing as a sub-discipline of management studies. The course assumes no previous knowledge of marketing and will give students an overview of the basic marketing planning process, including segmentation, branding, pricing, distribution, and promotion. These concepts are brought to life through interactive lectures, and case discussions. Furthermore, students will work on a segmentation project for a real product throughout the course.

Sorry, there are no lists here yet. You could try:

  • Clicking My Lists from the menu. Your course enrolled lists are stored here.
  • Searching for the list using the form below:

Lists linked to Introduction to Marketing and Communications

There are currently no lists linked to this Module.