Browse Hierarchy BUS007: Research Methodology

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Business and Management research methodologies with different epistemological and methodological perspectives introduce: * Academic literature review to identify interesting questions for quantitative and qualitative research * Data collection/analysis * Consideration of scientific, political and cultural underpinnings * Research topic identification for an independent study * Sensitivity to issues of outcome validity and reliability. Seminars emphasise feedback on the independent research project by using data analysis software (e.g. SPSS) to help with assessments.

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