1.
Solomon, Michael R.: Consumer behaviour: a European perspective. Prentice Hall/Financial Times, Harlow, England (2010).
2.
Blackwell, Roger D., Miniard, Paul W., Engel, James F.: Consumer behavior. Thomson Business and Economics, Mason, Ohio (2006).
3.
East, Robert, Wright, Malcolm, Vanhuele, Marc: Consumer behaviour: applications in marketing. Sage Publications, Los Angeles (2008).
4.
Hawkins, Del I., Mothersbaugh, David L.: Consumer behavior: building marketing strategy. McGraw-Hill Irwin, Boston (2010).
5.
Hoyer, Wayne D., MacInnis, Deborah J.: Consumer behavior. South-Western/Cengage Learning, United Kingdom (2010).
6.
Peter, J. Paul, Olson, Jerry C.: Consumer behavior & marketing strategy. McGraw-Hill Irwin, New York (2010).
7.
Schiffman, Leon G., Kanuk, Leslie Lazar, Wisenblit, Joseph: Consumer behavior. Pearson Prentice Hall, Boston, Mass (2010).
8.
Schiffman, Leon G., Hansen, Håvard, Kanuk, Leslie Lazar, Schiffman, Leon G.: Consumer behaviour: a European outlook. Prentice Hall/Financial Times, Harlow, England (2008).
9.
Sheth, Jagdish N., Mittal, Banwari: Customer behavior: a managerial perspective. Thomson/South-Western, Mason, Ohio (2004).
10.
Solomon, Michael R.: Consumer behavior: buying, having, and being. Pearson Education, Harlow (2010).
11.
Bradley, Nigel: Marketing research: tools & techniques. Oxford University Press, New York (2010).
12.
Cooper, Donald R., Schindler, Pamela S.: Marketing research. McGraw-Hill/Irwin, Boston (2006).
13.
Kumar, Ranjit: Research methodology: a step-by-step guide for beginners. SAGE, London (2011).
14.
Malhotra, Naresh K., Birks, David F.: Marketing research: an applied approach. Financial Times Prentice Hall, Harlow, England (2007).
15.
Mazzocchi, Mario: Statistics for marketing and consumer research. Sage, Los Angeles (2008).
16.
McDaniel, Carl D., Gates, Roger H.: Marketing research. Wiley, Hoboken, NJ (2007).
17.
Smith, Scott M., Albaum, Gerald S.: Fundamentals of marketing research. Sage, Thousand Oaks, Calif (2005).
18.
Wilson, Alan M.: Marketing research: an integrated approach. Prentice Hall/Financial Times, Harlow, England (2006).
19.
Bagozzi, Richard P., Gurhan-Canli, Zeynep, Priester, Joseph R.: The social psychology of consumer behaviour. Open University Press, Buckingham [England] (2002).
20.
Haugtvedt, Curtis P., Herr, Paul, Kardes, Frank R.: Handbook of consumer psychology. Lawrence Erlbaum Associates, New York (2008).
21.
Mooij, Marieke K. de: Consumer behavior and culture: consequences for global marketing and advertising. Sage Publications, Thousand Oaks, Calif (2004).
22.
Gabriel, Yiannis, Lang, Tim: The unmanageable consumer. SAGE, London (2006).
23.
Ariely, Dan: Predictably irrational: the hidden forces that shape our decisions. Harper, London (2009).
24.
Cialdini, Robert B.: Influence: the psychology of persuasion. Collins, New York (2007).
25.
Marshall, David: Understanding children as consumers. Sage, Los Angeles (2010).
26.
Marshall, David: Understanding children as consumers. SAGE, London (2010).
27.
Underhill, Paco: Why we buy: the science of shopping. Simon & Schuster, New York (2009).
28.
Grover, Rajiv, Vriens, Marco: The handbook of marketing research: uses, misuses, and future advances. SAGE, London (2006).
29.
Belk, Russell W.: Handbook of qualitative research methods in marketing. Edward Elgar, Cheltenham, UK (2006).
30.
Buber, Renate, Gadner, Johannes, Richards, Lyn: Applying qualitative methods to marketing management research. Palgrave Macmillan, Basingstoke, Hampshire (2004).
31.
Field, Andy P.: Discovering statistics using SPSS: (and sex and drugs and rock ‘n’ roll). SAGE Publications, London (2009).
32.
Kvale, Steinar, Brinkmann, Svend: InterViews: learning the craft of qualitative research interviewing. Sage Publications, Los Angeles (2009).
33.
Pallant, Julie: SPSS survival manual: a step by step guide to data analysis using SPSS. Open University Press/McGraw-Hill, Maidenhead (2010).
34.
Journal of Consumer Research.
35.
Journal of Marketing Research (JMR).
36.
Journal of Consumer Psychology.
37.
Psychology & Marketing.
38.
Marketing Letters.
39.
Journal of Retailing.
40.
Journal of Marketing.
41.
Journal of Economic Psychology.